From VVF to Belambra : Change, Change and Change again ! Abdessemed Tamym, ICN : Nancy, 2015
The case is presented in the form of a 13-page narrative, tracing the phenomenal growth and transformation of VVF, a wholly-owned subsidiary of the French Caisse des Dépôts et Consignations (CDC), and a player in the social tourism market in the 1980's-90's, into Belambra Clubs, a modern tourism company, in a fiercely competitive sector.
The study presents the company as it is today and then retraces the stages in its change, before finally describing and commenting on the challenges, opportunities and risks posed by the contemporary scene.
Annexes to the case study will help you to appreciate the company's development through exclusive interviews, one of which was conducted by the author himself. Lastly, a video interview with the company's Director can be used to support class use of the case study or it can be viewed after using the case, depending on the teaching scenario chosen by the teacher.
The learning objective for students is to appreciate the different facets of change management, via a competitive analysis, albeit summary, of the tourism sector in France and its recent developments.
- Duration of the session: 2 to 3 hours (depending on development of contents on change management).
- A teaching video presenting the case is available so as to understand better and make more efficient class use of the case study.
- Also available a video of Olivier Colcombet, CEO of Belambra (2014).
- A powerpoint debriefing (17 slides).