Miss Numérique and La Poste : New Horizons ! Abdessemed Tamym / Clerc-Girard Marie-France / Sorio Rossella, ICN : Nancy, 2015
The aim of the case study is to determine a new business relationship between La Poste Group and the start-up, miss numerique. This should be based on a thorough understanding of the business model of each of the two companies, in the context of a major strategic positioning for each of the two players. It will also enable learners to deal with a problematic which is both strategic and marketing-oriented. This in turn should lead them into making a decision regarding the future business relationship between the two companies (analysis and choice of investment project). Using this approach, the case is particularly unusual, since it does not concentrate on one company or sector, but rather on the relationship between two companies faced with considerable challenges.
This is a real case study. The teaching Faculty at ICN Business School worked from information provided by the two companies and very kindly approved by the Mail Deliveries Department of the Groupe La Poste and by Monsieur Julien Laurent, President and CEO of miss numerique.
The case can be used as a single case study focusing mainly on a business relationship, or in separate sections looking at the Groupe La Poste, then at the strategic positioning of the start-up, miss numerique. Finally, a third possibility would be to concentrate on the present and future business relationship between the two companies.
Student and trainee participants should, via this case study be able to:
- Analyze the relations between the two companies, based on an understanding of their respective problems and contexts.
- Identify the needs of each company with a view to defining opportunities for real and potential business development.
- Develop their analytical and critical skills in the case of the three proposals made by the Cabinet Business Avenir, demonstrating imagination and creativity.
- Develop their ability to take a global view of strategic and coherent strategies to enable the two companies to reach appropriate decisions.
- Draw up an action plan for putting in place a solution which will bring added value to the two companies.
- Duration of the session: 3 to 4 hours.
- A teaching video presents the case and enables to understand better and make more efficient class use of the case study.
- Powerpoint debriefing (31 slides).
- Teaching aid Powerpoint: "Theoretical contributions from Strategy and Marketing" (24 slides).