Hewlett-Packard : the flight of the kittyhawk. Clayton M. CHRISTENSEN. Boston : Harvard Business School, 2003.
Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed. A rewritten version of an earlier case.
Category