Hala Madrid: Managing Real Madrid Club de Futbol, the team of the century. Asis MARTINEZ-JEREZ. Rosario MARTINEZ DE ALBORNOZ. James DILLON. Boston : Harvard Business School, 2005.
Florentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario in which planning decisions are made.