FNAC in 2015: What Strategic Plan ? Rebiere Philippe, ICN : Nancy, 2015
FNAC's markets have significantly declined since 2012. In response to the consumers' depression and the exponential growth in ecommerce, FNAC wondered about its fundamentals on which it built its success. The CEO has chosen to implement a vast transformation plan aimed to revive the brand name via a plan intitled "Fnac 2015". The first results are encouraging. The clients will have the possibility to buy a product on a digital terminal; the supply chain is changing and the company is developping a multicanal hub.
What is the viability of the medium-term plan ? Will FNAC be saved by diversifying itself into household appliances, by its service qualities or by developping its franchises?
Objectifs pédagogiques
1-Train students to strategic thinking.
2-Introduce them to a 'strategic change' in front of a major event: the managers acknowledge a performance gap. Strategic change for managing FNAC requests an answer to questions such as: what is the meaning of our strategies? What is our mission? Has it evolved? Which activities shall we improve?
Caractéristiques particulières
- This case is based on newspaper articles. It can be used as a 3-4 hour exam.
- An instructional video has been produced to allow people to immerse themselves in the case with greater ease and more fluidity.
- The elements for solving the case are attached to the pedagogical note (21 p.) as well as to the debriefing (12 slides).