Digilor...Growth within reach? Entrepreneurs in a Digital World! Duchamp David / Clerc-Girard Marie-France, ICN : Nancy, 2015
Florent and David were still students when they created DIGILOR in 2011, a start-up which aims at reinforcing the companies' marketing and commercial performance by using new digital technologies. Four years later, recently graduated and having already a work experience, they spoke at a conference on entrepreneurship before students of their former Business School.
In order to share their entrepreneurial spirit and create vocations, they presented the company's history and its first good results, but also gave valuable advices. During the lively discussion, the question about the future of this promising start-up was raised as the questions but also the possibilities were many. They talked about the recent and important opening up of the company's capital to investors and the way to manage that new stage was regarded as crucial by those young entrepreneurs. The general issue can then be formulated as follows: "How to efficiently apprehend the new growth and structuring phase of DIGILOR following the important opening-up of its capital? "
Objectifs pédagogiques -
Understand an entrepreneurial direction in relation with the reference framework of the creators.
- Apprehend a growth and structuring issue linked to a capital opening-up.
- Conduct an appropriate diagnosis and suggest coherent recommendations.
- Experience the concept of ambidextrous organisation. Caractéristiques particulières The case can be used :
- either as a 3-hour exam;
- either as a 12-hour course material with the teaching aid attached.
1. An instructional video has been produced to allow people to immerse themselves in the case with greater ease and more fluidity.
2. Powerpoint Debriefing: 18 slides.
3. Teaching Aid: 29 slides.