Cadbury & schweppes : the strategic dilemma of Trebor Bassett. Tomo NODA. Fares BOULOS. Fontainebleau : 2001
The (A) case describes the situation of Cadbury Schweppes and its sugar confectionary business, in a state of "satisfactory underperformance" in which past strategies and practices make it hard for new management to initiate change in this widely respected company.
Objectifs pédagogiques :
The immediate purpose of the series is to allow an informed discussion on the use and implementation of so-called Value Based Management, from a broader managerial rather than the typical financial perspective. The broader purpose is to illustrate how VBM can lead to Corporate Transformation and a sharpening of Leadership Practices in large firms.