Air France, Ryanair and Flying Rumors Bertin Clarice / Stalla-Bourdillon Christophe, ICN : Nancy, 2016
A well-known company in the European passenger air transport sector is suddenly faced with a terrible rumor which, in the short term, could put it in a very delicate position. How will the staff in the crisis teams of AIR FRANCE and RYANAIR react and handle this emergency?
Objectifs pédagogiques
On successful completion of the case study, students should be familiar with the following knowledge and skills:
Knowing:
- Organizing a team response in a crisis situation - Constructing a crisis communication strategy
- Dealing with a rumor and different belief systems
Knowing how to:
- Set up a crisis team
- Assess a crisis situation calmly and objectively
- Draft a crisis communication plan including an information search and a detailed analysis of the stakeholders
- React to a rumor Knowing how to behave:
- Avoid the classic pitfalls when confronted with a rumor
- Manage a team in a crisis situation
Sujets
Information attack, Gossip, Buzz, Hoax, Crisis communication, Crisis management, Conspiracy, Information cycle, Disinformation, Company diagnostic, E, reputation, False rumor, Information war, Image, Influence, Competitive intelligence, Low, cost, Team management, Methodology / Information research strategy, Stakeholders, Fear, Communication plan, Prejudice, Decision, making process, Propaganda, Reputation, Risk, Rumor, Air transport sector, Strategy, SWOT, Information watch
Duration of the session :
- 3 to 4 hours for a short course
- 6 hours for a longer training session over several classes